In the eyes of many gaming corporations, not to mention lawsuit plaintiffs and state regulators, sweepstakes casinos act as traditional casinos, only without the oversight, consumer protections and tax laws.

Millions of Americans are betting real money on online casino games marketed as “sweepstakes.” Users, regulators and the casino industry are fighting back.

Empirical analysis of survey responses demonstrate that iGaming and land-based gaming serve different, complementary purposes.