Fair & Responsible

With your help, we provide trusted platforms for fans to enjoy legal sports betting and online casino gaming while strengthening local economies, adding millions of dollars in new state revenue.

This field is for validation purposes and should be left unchanged.

Fair, Safe, and Legal

Unregulated Betting Hurts Customers

Experts estimate customers spend tens of billions on unregulated sports betting and online casino gaming (or iGaming) each year. Not only do these platforms deprive state and local governments of much-needed tax revenue, unregulated betting sites dodge gaming laws that ensure consumer protection, age verification, and responsible gaming protections. Customers of these sites often fall victim to scams and face difficulties withdrawing funds from their accounts.

Customers deserve access to legal, transparent, and consumer-protected platforms to enjoy online sports betting and casino gaming.

STATE OF PLAY

It’s time to end the offshore, illicit market for sports betting and iGaming, and create consumer-protected and transparent online markets in all 50 states. Join us to learn more and take action. 

What’s the state of play in your state?

Mobile sports wagering allowed
Allows retail sports wagering but mobile sports wagering not approved yet
Wagering at Tribal Casinos only
Online casino gaming (iGaming) allowed

LATEST NEWS

New Legal Sports Report-Sports Betting Alliance Super Bowl 60 Legal Wager Forecast Predicts Over $1.7 Billion From Legal Wagers On Super Bowl

A new analysis released today by Legal Sports Report, in partnership with the Sports Betting Alliance (SBA), forecasts that $1.71 billion will be legally wagered on Super Bowl 60 nationwide, demonstrating the continued g

Jan 27, 2026

FanDuel Introduces "Play with a Plan:” A Research-Based Approach to Responsible Gaming

The launch builds on the proven success of FanDuel's Responsible Gaming program, which reached a milestone last year as responsible gaming tool usage increased 41% year over year—achieving the highest participation rat

Jan 22, 2026

New Illinois Gaming Board Data Indicates Sports Bettors Exiting Legal Market & Making Fewer Bets After State Tax Hike

IGB October data shows second consecutive month of 15% decline in bets.

Jan 12, 2026

Sports Betting Alliance

Joe Maloney Named President, Jeremy Kudon Becomes Chairman

The Sports Betting Alliance announced Joe Maloney will serve as the organization’s president and CEO. Current SBA President Jeremy Kudon will assume the role of Chairman.

Dec 11, 2025

Inside the Dark and Predatory World of Crypto Casinos

Many sites do not have strong identity verification and are able to advertise on social media with little oversight. Tech-savvy young people in the United States can gamble on them using false identities and readily avai

Dec 9, 2025

States Are Raking In Billions From Slot Machines on Your Phone

By last year, was collecting $1.05 billion in taxes from digital casinos, compared with $188 million from sportsbook apps. The revenue from casino games is significant: Pennsylvania’s entire state budget is about $50

Dec 8, 2025

Illinois Sees Significant Betting Decline After New Tax Takes Effect

Illinois’ sports betting industry experienced a pronounced drop in wagering volume this September, marking the first full month under the state’s newly implemented per-wager tax. Data from the Illinois Gaming Board (

Nov 18, 2025

Drop in Illinois Bets Stems from Per-Wager Tax

Five million fewer bets were placed in September than in the same month in 2024, according to data from the Illinois Gaming Board…

Nov 17, 2025

Illinois sports wagers decline after implementation of new tax

"Overtaxing legal betting will send bettors either outside state lines, city lines, or to the predatory illegal market and have profound negative implications for the legal market and also future tax revenues here."

Nov 15, 2025

Is Gambling Really Threatening the Integrity of Sports?

After a recent N.B.A. scandal, more writers and pundits have come out against legalized betting. But the case that they’re making is weaker than it appears.

Nov 7, 2025

Members

The members of Sports Betting Alliance are some of the leading providers of legal sports betting in the U.S. and collectively represent the majority of providers in that industry. We only operate in jurisdictions where sports betting is legal and highly regulated, and our platforms actively work to ensure our products provide safe entertainment only for responsible adults.

bet365
BetMGM
Draft Kings
Fanatics
FANDUEL