NEW JERSEY’S LEGAL MARKET IS DELIVERING
March Madness is here — one of the most exciting times of the year for sports fans and one of the biggest moments for legal sports betting.
As the first state to legalize online sports betting, New Jersey built a regulated market that has become a national model for legal online gaming. The state’s framework protects players, attracts private investment, creates thousands of jobs, and generates significant revenue for the Garden State.
That success didn’t happen by accident. It’s the result of thoughtful regulation and years of hard work building a legal market where innovation and player protection go hand in hand.
ONE SHINING MARKET
- Local Jobs & Investment: New Jersey’s regulated online gaming market has attracted major private investment and supports thousands of jobs across the state, with major operators establishing offices in Jersey City, Hoboken, and Atlantic City.
- Revenue for Public Priorities: New Jersey’s legal online betting market generated more than $680 million in state revenue last year, helping fund programs that support seniors, people with disabilities, and other key public priorities.
- Strong Oversight & Consumer Protections: New Jersey’s regulatory framework requires licensed operators to meet strict standards designed to protect players and promote responsible gaming — a commitment to player safety that illegal, unregulated operators simply don’t uphold.
RESPONSIBLE GAMING IS THE FOUNDATION
New Jersey has been ground zero for the development and deployment of state-of-the-art responsible gaming programs, helping establish many of the safeguards now used across the regulated industry.
Responsible gaming is built directly into the player experience and reinforced throughout every stage of play.
Here are a few ways the legal market protects players:
Strict age, identity, and location verification
Licensed platforms employ rigorous “Know Your Customer” programs and use advanced geolocation technology to ensure only eligible 21+ adults located in New Jersey can participate.
Built-in deposit, wager, and time limits
Players can set personalized limits on deposits, betting activity, and time spent on platforms to stay in control of their play.
Self-Exclusion
Players can self-exclude for multiple years or permanently. Once enrolled, they cannot participate in regulated gaming and cannot receive marketing from licensed operators.
DEDICATED STAFF AND DATA-DRIVEN PROTECTIONS
Employees of leading legal operators are trained to spot signs of problem gambling and use player data and technology to identify risk signs, surface responsible gaming tools, and, when appropriate, escalate interventions to help protect players.
STATE LEADERS FEEL THE IMPACT
New Jersey’s leadership on legal online betting continues to attract investment across the state. BetMGM’s decision to move its headquarters to Jersey City last year is one example of how the state’s regulatory framework is driving economic growth and job creation.
Here’s what local leaders have said about the impact:
“Hudson County is open for business, and BetMGM’s new headquarters in the county will provide hundreds of employment opportunities to our residents.”
Hudson County Chief Executive Craig Guy
“The introduction of sports wagering in New Jersey has proven to be an economic juggernaut for our state. Due to its demand, we have witnessed the organic growth of the industry, leading to more jobs for New Jersey residents and more tax revenue to support public services.”
Former Governor Phil Murphy
“When a company like BetMGM comes here — along with a proliferation of other gaming companies — it speaks to Jersey City being a diverse place to live and work and having a diverse workforce. I think that’s really important for the city and the state.”
Former Jersey City Mayor Steve Fulop
THE LATEST FROM NEW JERSEY
New Jersey is one of the market leaders, along with Nevada and New York, according to Joe Maloney, the group’s president. The Garden State, where sports betting was legalized in 2018, will see almost $150 million in such wagers, he said
The industry warns higher taxes may reduce odds and promos, driving users to offshore sites. Lawmakers remain divided, with South Jersey representatives hesitant to support new gambling tax increases
FanDuel has opened the doors to its new office in Jersey City, where it occupies 12,000 square feet in a location that’s home to some 400 employees
The economic impact of BetMGM in Jersey City goes far beyond employees, Exchange Place or tax revenue for the city and state
Former NJ State Senator Ray Lesniak writes, "Recently legislative proposals have been made to increase taxes on online gaming. Big mistake.