Data highlights increasing interest by Texans in legal sports betting platforms, need for legal market
Austin, TX – Texans made over 1.15 million attempts to log in to a legal sportsbook platform during the month of October – an increase from 1.1 million in September, the latest data from GeoComply reveals.
“While Texas has yet to legalize this increasingly popular activity, the reality is, Texans are already betting on sports and are eager for a legal sports betting market,” said Lauren Clay, spokesperson for the Texas Sports Betting Alliance. “Texans deserve the right to choose whether to legalize sports betting, in line with our values of individual freedom and limited government interference.”
Just last week, Missouri became the 39th state to vote to legalize sports betting. This latest GeoComply data underscores Texans’ desire to engage in legal sports betting. Despite the clear demand and benefits of a legal sports betting market, Texas law currently denies Texans the opportunity.
“Texas lawmakers can take action in the upcoming Texas legislative session to create a safe environment where fair play is enforced, consumers are protected, and revenue returns to our state,” continued Clay.
(Pictured: Heat Map of Online Searches for Sports Betting in October 2024 from GeoComply)
GeoComply data also revealed that there are over 100,000 mobile sports betting user accounts in Texas, which represents a 57% increase in mobile sports betting accounts in Texas compared to October 2023.
However, every attempt by a Texan to use a legal, regulated sports betting platform was blocked by GeoComply’s technology, forcing Texans to turn to illegal, unregulated betting sites. GeoComply is a service that verifies location of mobile online betting to ensure compliance with state laws.
“Legalization could generate hundreds of millions in new revenue, and would replace the risky, unregulated black market with a safe system that prioritizes consumer protection and holds fraudsters accountable. With Missouri’s vote last week, now 39 U.S. states have legalized sports betting, and they are reaping the benefits while Texas is missing out on potential revenue to neighboring states,” Clay said.
About GeoComply:
GeoComply provides fraud prevention and cybersecurity solutions that detect location fraud and help verify a user’s true digital identity. Trusted by leading brands and regulators for the past 10 years, the company’s geolocation solutions are installed on over 200 million devices and analyze over a billion transactions every month.
GeoComply’s award-winning products are based on the technologies developed for the highly regulated and complex US online gaming and sports betting market. Beyond iGaming, GeoComply provides geolocation fraud detection solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries, building an impressive list of customers, including Akamai, Nextdoor, BBC, BetMGM, DraftKings, FanDuel, and Luno.
About the Sports Betting Alliance:
Sports Betting Alliance (SBA) members offer safe and legal online and retail sports betting to customers with critical safeguards in place to keep minors from betting. Our member companies only operate in the 38 states and additional jurisdictions where sports betting is legal, and our platforms actively work to ensure our products provide safe entertainment only for responsible adults.