Mission
SBA believes customers in all 50 states should enjoy the benefits of transparent and legal sports betting and online casino gaming with consumer protections and responsible gaming tools that do not exist on the unregulated market.
Who We Are
Jeremy Kudon
Chairman
Jeremy Kudon oversees the Sports Betting Alliance’s national strategy and legislative efforts across all fifty states. He is widely recognized as the architect of the modern U.S. online sports betting landscape, having led the national campaigns that resulted in the legalization of online sports betting in 29 states, the District of Columbia, and Puerto Rico — jurisdictions representing more than half of the U.S. population.
Kudon has been twice named a Sports Business Journal Power Player and is a three-time Law360 MVP for Sports Betting & Gaming, as well as a recipient of the Financial Times Innovation Award for Regulatory Campaigns. Prior to the nationwide expansion of sports betting, he helped DraftKings and FanDuel pass legislation in 23 states confirming the legality of paid daily fantasy sports contests — laying the groundwork for the regulated online sports betting and iGaming markets that exist today.
Joe Maloney
President and CEO
Joe Maloney serves the Sports Betting Alliance as president and ceo, overseeing advocacy, industry-wide communications, strategy development, and strategic partnerships — ensuring operators, regulators, policymakers, and other stakeholders collaborate to maximize integrity, consumer protection, and long-term market health.
Prior to joining the Alliance, he served as Senior Vice President, Strategic Communications at the American Gaming Association (AGA), where he led the association’s strategic communications, research, marketing, and public affairs campaigns. During his tenure, he championed rapid-response media operations to defend the industry in real time — proactively shaping public debate through coordinated messaging, media outreach, and stakeholder engagement across print, digital, and broadcast platforms. Simultaneously, he spearheaded the launch and expansion of the industry’s newest responsible gaming platform, Play Smart from the Start.
THE LATEST
DraftKings has added another layer of player protection resources to its Responsible Gaming Center thanks to behavioral
Lori Kalani, the Chief Responsible Gaming Officer at DraftKings, talks about the new tools available for people who want
FanDuel is subsidizing train service to the Philadelphia Eagles season home opener, paying as much as $80,000 to get the
BetBlocker restricts access to both regulated and unregulated gambling operators. More than 118,000 gambling sites and 1
"FanDuel is committed to making a positive impact in the communities in which we operate, and we recognize the essential
bet365 joins Sports Betting Alliance in fight to stamp out illegal, unregulated online betting and bring regulated, cons
FanDuel is tackling the stigma around problem gambling with a new show that interviews those who are in recovery, hosted
DraftKings is rolling out a new responsible gaming campaign tied to the iconic lyrics of The Gambler just as the betting
Marking the first anniversary of its My Stat Sheet tool, the company is renewing its State Council Funding Programme and
DraftKings has reinforced its commitment to responsible gaming (RG) in celebration of Problem Gambling Awareness Month b