WE ARE COMMITTED TO RESPONSIBLE GAMING
Protecting players is our priority
5
Members
Employees dedicated exclusively to responsible gaming
%
of users report that responsible gaming tools help to manage their gaming activity
OUR COMMITMENT
Responsible Gaming is at the forefront of the Sports Betting Alliance’s mission. SBA member companies bet365, BetMGM, DraftKings, Fanatics, and FanDuel invest tens of millions of dollars annually to develop and deploy innovative, data-driven tools and strategies that help players make responsible decisions from their very first login and throughout their entire product journey.
This commitment to player safety is what sets the regulated industry apart from illegal operators, which offer little to no consumer protections or responsible gaming tools. Government regulators approve every product before it enters the market.
Combined, SBA members have over 200 employees dedicated exclusively to building and operating Responsible Gaming programs — and every employee is trained to spot signs of problem gaming.
Member News
The launch builds on the proven success of FanDuel's Responsible Gaming program, which reached a milestone last year as responsible gaming tool usage increased 41% year over year—achieving the highest participation rate in company history
DraftKings has added another layer of player protection resources to its Responsible Gaming Center thanks to behavioral health technology platform Evive
Lori Kalani, the Chief Responsible Gaming Officer at DraftKings, talks about the new tools available for people who want to get into the game responsibly
BetBlocker restricts access to both regulated and unregulated gambling operators. More than 118,000 gambling sites and 1,500 gambling apps are currently blocked by BetBlocker
FanDuel is tackling the stigma around problem gambling with a new show that interviews those who are in recovery, hosted by Responsible Gambling Ambassador Craig Carton. The show will air monthly on operator’s media channel FanDuel TV Extra, as well as being streamed live on its YouTube channel
DraftKings is rolling out a new responsible gaming campaign tied to the iconic lyrics of The Gambler just as the betting action heats up for March Madness. Additionally, the NFL, NBA, and PGA Tour have also signed on as branding partners for the initiative, ensuring various sporting angles are covered
Marking the first anniversary of its My Stat Sheet tool, the company is renewing its State Council Funding Programme and launching a national advertising campaign to raise awareness for responsible play
DraftKings has reinforced its commitment to responsible gaming (RG) in celebration of Problem Gambling Awareness Month by choosing to renew its State Council Funding Program to further support nationwide resources. It has been one-year since the official launch of the operator's My Stat Sheet tool
BetMGM have expanded their responsible gambling initiatives with an emphasis on providing critical resources, advancing research efforts, and strengthening supports for problem gamblers
FanDuel has announced that nearly half of its customers engaged with its ‘My Spend’ responsible gaming dashboard during the 2024/25 NFL season. The tool, which provides users with personalised insights into their betting activity, was utilized by approximately 3.5 million customers, demonstrating growing awareness and adoption of responsible gaming (RG) tools
As the betting industry continues to invest heavily in responsible gaming, FanDuel is introducing a new tool to help users track budgets, play stats, and more
Explore our MEMBERS’ COMMITMENTS to responsible gaming
ToolS and Approach
SBA member companies embed RG tools throughout the customer experience, making it simple to access the full array of options with a single click. Here’s how legal operators keep players protected.
Onboarding & Education
New players receive messaging upon sign-up explaining available RG tools and encouraging their use. Players are reminded of these resources upon subsequent logins, through direct messaging, marketing, and social media channels.
Deposit, Wager & Time Limits
Players can set personalized limits on deposits, betting amounts, and time spent on the platform to stay in control of their play.
Reality Checks & Play Stats
Because awareness is key to responsible play, SBA companies provide players their daily, monthly, and lifetime stats so they can track wins, losses, and time spent on the app. Pop-up messages during sessions show elapsed time and may suggest taking a break.
Cooling Off Periods
Players can initiate a cooling off period at any time, an irrevocable decision to pause play for a set number of days, weeks, or months.
Self-Exclusion
Players can self-exclude from gambling for a period of years or permanently. Once a player opts to self-exclude, they are prohibited from participating in regulated gaming, and companies are prohibited from marketing to that person. If an SBA member company identifies a player is not playing safely, they may act in the player’s best interest and implement account suspensions or bans.
Direct Connections to Support
SBA operators provide customers with links directly to problem gambling treatment providers such as Kindbridge and Birches Health, ensuring help is always accessible.
BET LEGALLY, BET RESPONSIBLY
The National Problem Gambling Helpline and its affiliates provide confidential services to individuals and families affected by problem gambling. Call or text 1-800-MY-RESET anytime, day or night, or take the self-assessment.
If you or someone you know is struggling, help is available.
NCPG — 1-800-MY-RESET
The National Council on Problem Gambling offers tools and resources to safeguard against gambling-related harm.
Birches Health
Birches Health provides online behavioral addiction treatment for gambling, sports betting, and other addictions.
Kindbridge
Kindbridge delivers specialized telehealth counseling for gambling disorder and mental health support.